Investment Minister Tareq Abu Ghazaleh on Saturday discussed with the board of the European Chamber of Commerce in Jordan (EuroCham) ways to strengthen economic and investment ties between Jordan and European countries and attract more investments to the Kingdom in support of economic growth and job creation.
During the meeting, held at the ministry’s headquarters, Abu Ghazaleh stressed the importance of building on the existing economic partnership between Jordan and Europe, noting that the Kingdom offers promising investment opportunities across several key sectors.
He called for intensified promotional and marketing efforts to showcase Jordan’s investment climate and competitive advantages to European investors, according to Al Mamlaka TV.
“The opportunity is significant, and we must place greater focus on marketing Jordan,” Abu Ghazaleh said, highlighting the private sector’s role in promoting successful investment stories and boosting foreign investor confidence in the Kingdom.
He added that the Economic Modernisation Vision serves as a roadmap for enhancing the competitiveness of the national economy and strengthening Jordan’s appeal as an investment destination by focusing on value-added sectors, improving the business environment and expanding public-private partnerships.
The minister said the government is continuing to implement reforms aimed at facilitating business operations and encouraging domestic and foreign investment, reinforcing Jordan’s position as a regional hub for business and investment.
Abu Ghazaleh also highlighted Jordan’s security and stability, despite regional challenges, as a major competitive advantage that should be leveraged to promote the Kingdom as a safe investment destination and a gateway for regional reconstruction and development projects.
He praised the role of the European Chamber of Commerce in Jordan in representing businesses linked to European markets and fostering dialogue between the public and private sectors.
Chamber Chairman Mohammad Samadi said the chamber would work to strengthen coordination and cooperation with the European Union in a way that supports the national economy, stressing the importance of aligning European investors’ needs with Jordan’s investment map.
Samadi said the coming period would witness a qualitative expansion in the chamber’s role as a partner in implementing the Economic Modernisation Vision and achieving its goals of growth, investment attraction and export expansion.
He pointed to a 72.3 per cent increase in Jordanian exports to EU countries during the first two months of 2026, reaching JD112 million compared with JD65 million during the same period last year, describing the figures as a positive indicator of the competitiveness of Jordanian products and increased utilisation of trade agreements.
Samadi also highlighted the importance of the upcoming Jordan-European Investment Conference, scheduled before the end of the year, which will focus on exploring investment opportunities and promoting Jordan as a gateway to Iraq, Syria and regional reconstruction projects.
The European Chamber of Commerce in Jordan was launched in the second half of 2025, building on three decades of work under the Jordan Europe Business Association, as an independent organisation representing European and Jordanian companies with European-oriented business interests in the Kingdom.